Stories

Ghost Car

Back in 1939, Pontiac decided to engage in an unusual advertising campaign. At the time, chemists at Rohm & Haas were launching a new material on the market. Transparent and durable, it could be used in a wide variety of applications that previously would have required glass, and we all know its shortcomings. It was "Plexiglas" that, among other things, could be used in a new capacity that had previously been inaccessible. And as you know, it is not an easy task to get this kind of thing across to the audience. It is difficult to explain what is the benefit of something that has not yet existed, and it is not obvious how to apply it.

Thus was born the Pontiac Deluxe Six Ghost Car of 1939, a unique car with a completely transparent Plexiglas body. Of course only the body was transparent, but this only added interest and elegance. It was possible to see the inside of the vehicle with one's own eyes. 

The new car was shown for the first time in New York at the world exhibition "Highways and Horizons" of the General Motors company. The Phantom Car immediately drew the attention of the visitors becoming the well-deserved star of the show. Not only because of the transparent body made of material that people had never seen before, but also because of its design and aesthetics. For example, the dashboard was made of chrome, some metal parts were made of copper, and white tires also added a touch of class to the design. And in general, the car at that time was more than modern and deservedly perceived not just as something unusual, but as a modern example of technology with impeccable aesthetics. Beauty requires sacrifice and sometimes they are financial and the creation of the Ghost Car cost Pontiac $25,000 versus the average cost of a regular car of $700. But I think everyone recognized that it was worth it.

The fate of this car ended interestingly. In 2011, the Pontiac was sold to RM Auctions for $308,000. Thus the chic design and unusual approach survived the time, giving the car a new life in the hands of a collector.













Author: Ulyashenkov Sergey
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