Stories

Ray-Ban & Facebook

An interesting product was recently introduced by two famous brands. Ray-Ban took it to the next level by giving the user not just stylish glasses, but a new technological accessory. Facebook integrated the capabilities of the glasses with its social network, taking the user experience to a new level. Now you don't even need a smartphone.

As a result, you can now buy glasses with a built-in camera. Record videos and photos with a simple tap on the area next to the goggles. And just as quickly and easily stream the video to Stories. If the product shows positive popularity figures, it may prove to be the new breath for interactive glasses (as we all remember Google Glass alas did not manage to win enough attention and popularity). And the content in social networks will become more natural and interactive, freeing people's hands from their smartphones. Which is good not only for ordinary users and their creativity, but also for marketing and brands. Which will open up new opportunities for interactive advertising and storytelling "from behind the scenes" and maybe in the future in real time about the company's work, products and services.

Speaking of Google Glass and other similar experiments, it has to be said, the lack of global interest was basically on the surface. Even Google failed to offer the infrastructure to use the product. Let alone a host of similar startups with more modest capabilities. Facebook offers something different, not just "another Smart Glasses," but a tool that is immediately integrated into a developed and, more importantly, popular social network. That is, the user from the first minutes of use will be able to be in a familiar environment, adding to it the new features of Ray-Ban glasses. And this always gives the maximum potential for success. Not just to offer an innovation, but to use it in a company's existing infrastructure or product ecosystem.

The amazing thing is that it's not a concept. You can already buy the glasses on the official Ray-Ban website and start using them! So far they are available in a few countries, including the U.S. and Italy, but very soon they will be available worldwide. This makes the new accessory even more interesting. As for me, I'll be honest - I'd love to buy and try it out. And at this point, all indications are that we are witnessing a new popular way of doing social media. Who knows, perhaps in the future similar glasses or their improved counterparts will become the new word of interaction in the digital world in principle. And smartphones will give way to more compact wearable devices. But this is the distant future, but for now you can watch a short video where Mark Zuckerberg tells all the details about the new glasses and how they work:


Author: Ulyashenkov Sergey
Technologies