This template is designed for the Facebook gallery header. Instead of "Gallery Title" we can naturally write the ad or informational announcement we want. A person will immediately see what it's about, without having to read the details. We get an additional tool of attraction, in addition to the image itself. But if you look closely, the branded frame for some reason does not go along the edge of the picture. This option is also nice, but it's not about the taste of the designer. This is a technical point.
This is a screenshot from the Facebook page itself and as you can see here the picture is cropped quite differently. Because the scaling of images just for the gallery has a feature to "cut off" the edges of the picture. Exactly on this was the calculation in the template, that the image fit very differently in the social network.
By the way, if you look at the following image, it's no longer a gallery, but "normal" post (picture + text):
And the lines are different here, because Facebook does not "crop" the image in such posts.
Of course you can say that it is useless to calculate the behavior of social networks to such an extent, speed, quantity and regularity are more important there. Yes, that's true, but if you're not a novice blogger, this thoughtful approach will lead to better conversions, the ability to anticipate and even sometimes manage the behavior of users. And that's just the kind of real marketing that, when combined with other tools, will give a social media business efficiency!
By the way, the example is old, and now Facebook and other social networks work differently, of course. Here you need to keep track of trends and changes. But the most interesting thing in my opinion is that this example is applicable to many digital spheres, not only those related to design or social networks. After all, it's little things like this that will make up an intuitive app, a selling banner, a successful advertising campaign, or the popularity of a product.
The devil is in the details! But unfortunately it is social networks sometimes make us forget about it.
Author: Ulyashenkov Sergey